New DVR will use camera and microphone to target advertisements based on recordings of users

You know those ads that pop up on websites that are based on recent web searches you have made? Well, something like that is about to happen with TV. Verizon has a patent involving using a camera and microphone in their DVRs  that allows Verizon to target ads to you based on how many people are in the room and what they are talking about.

“If detection facility detects one or more words spoken by a user e.g., while talking to another user within the same room or on the telephone, advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words,” Verizon states in its application,which was first reported by Fierce Cable.

via New DVR will use camera and microphone to target advertisements based on recordings of users | The Sideshow – Yahoo! News.

Now this is just a patent, not a real product, but it shows what our cable companies are considering. Note that this is for use on a DVR, not live cable transmissions so this is going to be ads sent to you for programs you have recorded. I’m wondering who would allow an invasion of privacy such as this.

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