Entertainment Execs, Fear Not the Net
March 5th, 2002 by Larry Burton
Via Tamalak’s Realm. I’ve been saying it, now Business Week is agreeing with me. The entertainment industries’ problems don’t stem from piracy, they stem from an outdated business model.
And that’s it in a nutshell. The real products — movies and music — aren’t broken. But the old ways of doing things die hard, and that has lead to a massive disconnect between the purveyors of these wares and their customers. Help from Washington won’t give people what they now expect — and would probably pay for — in their digital entertainment. That’s something a savvy marketer such as Eisner, who has made a nice living giving folks what they want, should know.
The carriage makers of the 19th century became the auto industry’s design shops in the 20th century or they folded. The same type of transfomation is going to have to take place with the entertainment industry in the 21st century.
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