Oct
24
2002
Chevrolet’s evangelical marketing strategy debated
I can’t understand the controversy. Chevrolet wants to sell cars to christians so they sponsor an event for christians. That doesn’t mean that they only want to sell cars to christians and it doesn’t mean that they find any other religion or lack of religion to be wrong. Some folks are going to see it that way, though, including some of the christians at the event they are sponsoring… but those people are wrong.
I guess, since the customer is always right, they should now also sponsor an event for jews, muslims and hindus. I wonder if they promoted a jazz festival would the rockers be offended? Folks work too hard at finding something to be offended over.
General | Larry Burton | 24 October 2002 |
